Rochester Mills Oktoberfest Celebration Lager to be 
Released July 31

Red Ale Sticker

(Rochester, MI) – Rochester Mills Beer Co. & Production Brewery announce a 2015 seasonal release date of July 31 for its Oktoberfest Celebration Lager, a malty, German-style Lager (or Märzen) with low to moderate hop bitterness featuring a medium body and brilliant amber color. Rich, yet easy drinking and incredibly delicious, this beer style has been made popular by the annual fall festival that originated in Munich, Germany and is now celebrated world-wide.

Due to its overwhelming popularity, Oktoberfest is consistently Rochester Mills’ best-selling seasonal beer. Available on draft and in 16 oz., full pint sized cans, Oktoberfest Celebration Lager will now be available for enjoyment during the late Summer and Fall seasons across Rochester Mills’ full distribution network, which includes all of Michigan as well as parts of Ohio and Florida.

Rochester Mills will also be hosting a beer release party on July 31 at its Production Brewery in Auburn Hills and continuing the celebration with events happening throughout the season. More information and tickets are available for $30 each at the following address:

“We are kicking off the Oktoberfest celebrations early this year,” said Rochester Mills Founder, Mike Plesz. “Each year we host one of the biggest Oktoberfest events in Michigan at our brewpub in downtown Rochester. Now we are giving enthusiasts a chance to start enjoying this great beer, tour our production facility and get in the spirit a little sooner. Lederhosen is optional but encouraged.”


Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills, MI in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their five core brands, which include Milkshake Stout, Pine Knob Pilsner, Lazy Daze Amber Lager, Cornerstone IPA, and Rochester Red Ale, along with four rotating seasonal offerings that now include Newton’s ALEchemy, Tongue Tied Cherry Sasion, Oktoberfest Celebration Lager and Snow Dazed Winter Ale, can be found flowing from thousands of taps at bars and restaurants across Michigan, North West Ohio and parts of Florida. More information can be found on their website at:


ABV:  6.2%

IBU:  24

Taste/Aroma: Malty, Sweet, Toasty, Smooth, Medium-bodied

Serving Temperature:  Cool, 46-54°

Glassware:   Pint or Nonic, Beer Mug, Stein (or Glass Boot)

Cheese Pairing Ideas:  Emmental, Gruyère, Jalapeno Jack

Food Pairing Ideas: Mexican and other hearty dishes, spicy chicken, sausage and pork
dishes (brats & sauerkraut)

For media inquiries, please contact David Youngman at (248) 797-6012.

For retailers looking to carry Rochester Mills brands contact Eric Briggeman at (248) 377-3130.

Rochester Mills Beer Co. is a proud member of the Michigan Brewers Guild (