Rochester Mills Launches Warrior Goddess Fundraising Program for Breast Cancer Awareness Month
With a new beer release and events through October
Today, Rochester Mills Beer Co. and Production Brewery announced the creation of their “Warrior Goddess” fundraising program. The Southeast Michigan brewery is celebrating 20 years of brewing in 2018, and in honor of the overwhelming support of its customers and the community, Rochester Mills is giving something back. This new endeavor for the craft brewery includes the release of a new brew and special event series throughout Breast Cancer Awareness Month, to raise awareness and funds in support of local breast cancer charities including Susan G. Komen® Greater Detroit.
The special release beer for the program, called Warrior Goddess, symbolizes the strength, iron-willed determination, and courage exhibited by those fighting breast cancer. Warrior Goddess, a Pink Grapefruit Radler, is a light-bodied, American-Style Shandy with bright citrus aromas and flavors of fresh lemons and grapefruit with a sweet, yet subtly tart finish. The Warrior Goddess beer will be available on draft and limited edition 16 oz. cans beginning in late September throughout Michigan and parts of Northern Ohio and will be supported by an on-premise, event program at key accounts. Rochester Mills will be donating a portion of the proceeds from all Warrior Goddess packaged and draft beer sales.
Rochester Mills will also co-host a fundraising event with its primary charity partner, Susan G. Komen Greater Detroit. The Susan G. Komen “Pinktoberfest” fundraiser will take place at the Rochester Mills Production Brewery located in Auburn Hills, Michigan on October 6th with proceeds raised benefitting Susan G. Komen Greater Detroit and their fight against breast cancer.
“Cancer touches so many lives in our community and Rochester Mills wanted to find some way to do more to support our neighbors who fight this disease. We chose the name Warrior Goddess to honor those who bravely battle breast cancer every day. We are very hopeful this ongoing program, with the support of Rochester Mills’ friends, will make a difference in the lives of individuals affected by breast cancer.”
Earl Smith – CEO Rochester Mills Production Brewery
Rochester Mills has arranged to feature the Warrior Goddess brew at the following events:
September 23 —Warrior Goddess featured as one of the three complimentary “Rochester Mills Recovery Beers” offered following the 2018 Mclaren Brooksie Way half marathon, 5k/10k races held on the campus of Oakland University at Meadowbrook Music Festival.
September 28-29 —Warrior Goddess will be one of the beers pouring at Rochester Mills Beer Co.’s Annual Oktoberfest Autumn Beer Festival in Downtown Rochester, Michigan.
October 4 —“Drink Pink Pint Night” Launch Event at both the brewpub in Downtown Rochester and the Production Brewery in Auburn Hills, Michigan. $1 off pints of Warrior Goddess.
October 6 — Susan G. Komen Greater Detroit “Pinktoberfest” Fundraising event at the Rochester Mills Production Brewery and Taproom in Auburn Hills, Michigan. Details to follow at www.komengreaterdetroit.org
October 26-27 — Warrior Goddess at 10th Annual Detroit Fall Beer Festival – 2018
Warrior Goddess On-premise Breast Cancer Awareness Month Events
Raise a Glass to Find a Cure
During the month of October, Warrior Goddess on-premise events are scheduled in select accounts across Michigan and Northern Ohio. Participating bars and restaurants will co-host Warrior Goddess events including lively tap takeovers with the Warrior Goddess 2018 beer and other Rochester Mills Beer Co. specialty brews. The Brew Pub in Downtown Rochester and Taproom at the Production Brewery in Auburn Hills will be featuring Warrior Goddess all month and be donating a portion of the proceeds from every pint of the beer purchased. More events will take place throughout key cities in Michigan and Ohio. Locate an event near you via www.beercos.com.
“We are appreciative of the support that Rochester Mills Beer Co. and Production Brewery is providing to end breast cancer forever in our community,” said Aimee Nimeh, Executive Director of Susan G. Komen Greater Detroit. “This program will bring us closer to Komen’s Bold Goal of reducing breast cancer deaths by 50% in the U.S. by 2026.”
ABOUT ROCHESTER MILLS BEER CO. & PRODUCTION BREWERY
Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full-service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills, MI in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their core brands, which include Milkshake Stout, Juice Bigalow, and Rochester Red Ale, along with their rotating IPA series and seasonal offerings, can be found flowing from more than 1000 taps at bars and restaurants across Michigan and Northern Ohio. More information can be found on their website at www.beercos.com.
For media inquiries, please contact David Youngman at (248) 797-6012.
For retailers looking to carry Rochester Mills brands or participate in the Warrior Goddess on-premise event program contact Eric Briggeman at (248) 377-3130.
Rochester Mills Beer Co. is a proud member of the Michigan Brewers Guild (www.michiganbrewersguild.org).
About Komen Greater Detroit Affiliate®
The Komen Greater Detroit Affiliate was established as a 501c3 in 2016 after separation from the Barbara Ann Karmanos Cancer Institute who started the Komen Detroit Race for the Cure event in 1992. The inaugural Board of Directors was formed to build the framework of a $1 million-plus revenue generating Affiliate within the Susan G. Komen Affiliate Network poised to expand Komen’s work throughout Southeast Michigan.
About Susan G. Komen®
In 1980, Nancy G. Brinker promised her dying sister, Susan, that she would do everything in her power to end breast cancer forever. In 1982 that promise became the Susan G. Komen® organization, and the beginning of a global movement. What was started with $200 and a shoebox full of potential donor names has now grown into the world’s largest nonprofit source of funding for the fight against breast cancer. To date, we’ve invested more than $2.6 billion in groundbreaking research, community health outreach, advocacy and programs in more than 60 countries. Our efforts helped reduce death rates from breast cancer by 37 percent, between 1990-2013, and we won’t stop until our promise is fulfilled.