Rochester Mills Announces Early Return of the 12 Days of Milkshake Stout

12 pck 2017

NEWS RELEASE 

October 24, 2017
Media Contact: David Youngman
Phone: 248.797.6012
Email: david@beercos.com

Rochester Mills Announces Early Return of the 12 Days of Milkshake Stout

Statewide 12-Pack Release November 6 – Tap Takeovers set for December 1-12

(ROCHESTER & AUBURN HILLS, MICH) – Michigan craft beer lovers, can begin their holiday shopping and celebrations early with the return of the 12 Days of Milkshake Stout featuring beers from Rochester Mills Beer Co. Given the popularity and consumer demand for these beers, Rochester Mills will release their limited holiday edition 12-pack on November 6. This product features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list.

“What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days a few years back has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we sold-out of 5,000 12 packs in less than ten days last year, we’ve increased production and moved up the release date hoping to meet the demand from retailers and consumers.”

The brewpub in downtown Rochester and the Taproom in Auburn Hills will join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for the progressive tap takeover event, December 1-12, 2017. Admission is free and open to the public, ages 21 and up. Due to a Private function, the Taproom will begin their takeover on December 2.

The progressive tap takeover event will feature (12) twelve specialty and limited edition varieties of Milkshake Stout, Rochester Mills’ best-selling beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.

2017 12 Days of Milkshake Tap List (NOT in order of release) and Holiday 12 pack contents:

  • Toasted Marshmallow Milkshake Stout
  • Imperial Milkshake Stout
  • Santa’s Breath (Peppermint Milkshake Stout)
  • Chocolate Cheesecake Milkshake Stout
  • German Chocolate Cake Milkshake Stout
  • Nutcracker Milkshake Stout (Hazelnut) – Throwback to year one, first time packaged in cans
  • Chocolate Raspberry Milkshake Stout*
  • Strawberry Milkshake Stout*
  • Carrot Cake Milkshake Stout*
  • Spicy Mayan Milkshake Stout*
  • Holiday Cheer Milkshake Stout* (Cherry Cranberry)
  • Christmas Roast Milkshake Stout* (Barrel Aged with Detroit Bold Coffee)

*New Stout variety for 2017

Locations hosting the 12 Days of Milkshake Stout include:

  • O’s Pub & Grill – Auburn
  • Rochester Mills Production Brewery Taproom – Auburn Hills*
  • Lakeview Lounge – Battle Creek
  • Buck Shots Bar & Grill – Clarkston
  • MGM Grand – TAP Sports Bar – Detroit
  • Boston’s Restaurant & Sports Bar – Fenton
  • Little Joe’s Tavern – Grand Blanc
  • Buffalo Wild Wings 44th Street – Grand Rapids
  • Hofbrau Steak House & American Grille – Interlochen
  • Kalamazoo Beer Exchange – Kalamazoo
  • Horrocks Farm Market – Lansing
  • The Mitten Bar – Ludington
  • WhichCraft Taproom – Midland
  • North Side Bar & Grill – Monroe
  • The Brass Eye – Niles
  • Rochester Mills Beer Company – Rochester
  • Clubhouse BFD – Rochester Hills
  • Stardust Lanes – Saginaw
  • Shelby Pub & Grill – Shelby
  • Butter Run Saloon – St. Clair Shores
  • Terry’s Terrace – St. Clair Shores
  • Roger’s Roost – Sterling Heights
  • Ashley’s of Westland – Westland
  • The Mitten Pub – Wyandotte

Additions or adjustments to this list may occur prior to the event. For more information, call 248-377-3130 or log onto www.beercos.com.

*Production Brewery Taproom begins takeover on December 2

Taproom Hours Week of November 6th:

  • M-W Nov 6-8 open 10am-5pm
  • TH-F Nov 9 & 10 open 11am-10pm
  • Saturday Nov 11 open 4pm-10pm

ABOUT ROCHESTER MILLS BEER CO. – PRODUCTION BREWERY & TAPROOM:

Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full-service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery & Taproom, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills, MI in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their three core brands, which include Milkshake Stout™, Pine Knob Pilsner, and Rochester Red Ale, along with four rotating seasonal offerings that now include Tongue Tied Cherry Saison, Oktoberfest Celebration Lager and Red Velvet Ale, can be found flowing from thousands of taps at bars and restaurants across Michigan and Northern Ohio. Earlier this year they opened a Taproom in the Auburn Hills location sell draft beer and beer to go. More information can be found on their website at www.beercos.com

ABOUT MILKSHAKE STOUT (the Original):

The original Milkshake Stout is a sweet stout with 5.5% alcohol by volume. The combination of seven different malts, along with a low hop level creates a deep dark beer featuring rich, sweet roasted flavors. The addition of lactose (milk sugar) adds complexity, body, and a residual sweetness lending a smooth creamy texture to this full-flavored brew. Once a Seasonal offering at the pub, the beer is now prominently featured year round and is the top-selling Rochester Mills brand.

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