Rochester Mills Announces 2019 12 Days of Milkshake Stout

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Rochester Mills Announces 12 Days of Milkshake Stout
Release Dates and Contents

12-Pack Release November 4 – Tap Takeovers set for December 1-12

(AUBURN HILLS, MICH) – Craft beer lovers in Michigan and neighboring States can begin their shopping and celebrations early with the return of the 12 Days of Milkshake Stout. Given the popularity and growing consumer demand for these beers, Rochester Mills will release their limited holiday edition 12-pack on November 4 at the Production Brewery Taproom in Auburn Hills and “Better Beer Stores” across the State. The sampler pack features one, 16 oz can of each beer in this year’s 12 Days of Milkshake Stout draft promotion. 

“What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days a few years back has grown into a holiday tradition,” said Rochester Mills Marketing Director, David Youngman. “It’s the perfect gift for stout lovers, already wrapped and ready to go. Containing one pint of each variant allows you to share and compare with friends or horde for your own enjoyment on special occasions – like a Tuesday, for example.”

The Taproom in Auburn Hills will join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for the progressive tap takeover event, December 1-12, 2017. Admission is free and open to the public, ages 21 and up. The progressive tap takeover event will feature the (12) twelve specialty and limited-edition varieties of Milkshake Stout, Rochester Mills’ flagship beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry. Due to a private Charity fundraiser for Easterseals, the Taproom will be closed on December 6. However, the Taproom will also be hosting a public, ticketed event on Saturday, December 14, with all 12 variants flowing from the taps.

2019 12 Days of Milkshake Tap List (NOT in order of release) and Seasonal Sampler 12 pack contents:

  • Udder Enjoymint Milkshake Stout (Revised Santa’s Breath recipe)
  • Triple Layer Decadence Milkshake Stout (Revised German Chocolate Cake recipe)
  • Peanut Butter Jelly Time Milkshake Stout*
  • Double Chocolate Milkshake Stout*
  • Cracakalacka® (Coffee) Milkshake Stout*
  • Blueberry Pancake Milkshake Stout
  • Sweet as Pie Milkshake Stout*
  • Imperial Maple Milkshake Stout*
  • Imperial Oatmeal Milkshake Stout*
  • Imperial Chocolate Cheesecake Milkshake Stout*
  • Bourbon Barrel Aged Milkshake Stout
  • Milkshake Blonde (Coffee)

*New Stout variety for 2019

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Extended Taproom Hours Week of November 4th:

• M-W Nov 4th open 10am-5pm

• TH-F Nov 7 & 8 open 11am-10pm

• Saturday Nov 9 open 4pm-10pm

ABOUT ROCHESTER MILLS  PRODUCTION BREWERY & TAPROOM:

Rochester Mills Production Brewery, LLC, brewers of Rochester Mills Beer Co. brand beers for distribution, was founded in 2012 in Auburn Hills, MI, quickly becoming one of the top craft beer producers in the state of Michigan. Their Lagers and Ales packaged in 16 oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants throughout its distribution footprint. Additionally, their core brands, which include The Original Milkshake Stout, Juice Bigalow NEIPA, Rochester Red Ale, Pine Knob Pilsner and the 12 Days of Milkshake Stout, can be found flowing from more than 1000 taps at bars and restaurants across Michigan, Northern Ohio, Indiana, Europe and Canada. More information can be found on their website at: www.beercos.com

ABOUT MILKSHAKE STOUT (the Original):

The original Milkshake Stout is a sweet stout with 5.5% alcohol by volume. The combination of seven different malts, along with a low hop level creates a deep dark beer featuring rich, sweet roasted flavors. The addition of lactose (milk sugar) adds complexity, body, and a residual sweetness lending a smooth creamy texture to this full-flavored brew. Once a Seasonal offering at the pub, the beer is now prominently featured year round and is the top selling Rochester Mills brand.

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