News Release: Expanded Distribution of the 12 Days of Milkshake

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NEWS RELEASE: November 1, 2018

Rochester Mills Announces Expanded Distribution of
the 12 Days of Milkshake
12-Pack Release November 5 – Tap Takeovers set for December 1-12

Auburn Hills, MI – Craft beer lovers can add this must-have item to their holiday wish list: The 12 Days of Milkshake Stout Seasonal 12 Pack. Given the popularity and consumer demand for these beers, Rochester Mills has increased production and expanded distribution of their holiday edition 12-pack, which will be released on November 5. This package features one 16 oz can of each beer in this year’s 12 Days of Milkshake Stout promotion, just in time to get the perfect gift for the craft beer lover on your shopping list. 

“We never cease to be amazed by the popularity of these beers. What began as a crazy idea to take twelve different versions of our Milkshake Stout to twelve bars over twelve days has grown into a holiday tradition,” said Rochester Mills Vice President of Brewing Operations Eric Briggeman. “Because we have sold-out of the 12 packs each year, we continue to increase production and now expanded distribution hoping to meet the growing demand from retailers and consumers.”

The Rochester Mills Production Brewery and Taproom in Auburn Hills will begin selling 12 Packs at 11 AM on Monday, November 5th, 2018. Consumers will also find the 12 packs at better beer stores across Michigan, select locations in Northern Ohio, and now Indiana. The brewery has also made special arrangements to ship a limited quantity to Alberta and New Brunswick Canada as well as the Netherlands, making this a truly international phenomenon. The Taproom will also join more than twenty other select premium craft beer bars and restaurants throughout Michigan as host locations for a progressive tap takeover event featuring the 12 Days of Milkshake on draft, December 1-12, 2018. Admission is free and open to the public, ages 21 and up.

The progressive tap takeover event will feature the (12) twelve specialty and limited edition variants of Milkshake Stout™, Rochester Mills’ flagship beer brand. Each night a new variety of stout will be tapped and stay on draft until the keg runs dry.

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2018 12 Days of Milkshake Tap List (NOT in order of release) and contents of 12 pack:

  • Barrel Aged Milkshake Stout*
  • Barrel Aged Toasted Marshmallow Milkshake Stout*
  • Chocolate Cheesecake Milkshake Stout
  • Coffee House Milkshake Stout*
  • English Toffee Milkshake Stout*
  • German Chocolate Cake Milkshake Stout
  • Imperial Milkshake Stout
  • Imperial Blueberry Pancake Milkshake Stout
  • Ninja Turtle Milkshake Stout
  • Oatmeal Milkshake Stout*
  • Peanut Brittle Milkshake Stout*
  • Milkshake Blonde*

*New variant for 2018

12Days2018

Locations hosting the 12 Days of Milkshake Stout include:

  • Rochester Mills Production Brewery Taproom Auburn Hills
  • Stout (4), Champs (4), Pound (4) – Split Brighton
  • World of Beer Canton
  • MGM Grand – TAP Sports Bar Detroit
  • Bavarian Inn Frankenmuth
  • Craft Beer Cellar Grand Rapids
  • Hofbrau Steak House & American Grille Interlochen
  • Dirty Bird Jackson
  • The Grid Lansing
  • Horrocks Farm Market Lansing
  • WhichCraft Taproom Midland
  • The Brass Eye Niles
  • Rochester Mills Beer Company Rochester
  • Clubhouse BFD Rochester Hills
  • Stardust Lanes Saginaw
  • Butter Run Saloon St. Clair Shores
  • Terry’s Terrace St. Clair Shores
  • Roger’s Roost Sterling Heights
  • World of Beer Woodhaven
  • The Mitten Pub Wyandotte
  • Aubree’s Depot Town (6) / Whitaker (6) Ypsilanti

Additions or adjustments to this list may occur prior to the event. For more information, call 248-377-3130 or log onto www.beercos.com.

Extended Taproom Hours Week of November 5th:

• M-W Nov 5-7 open 11am-5pm

• TH-F Nov 8 & 9 open 11am-10pm

• Saturday Nov 10 open 4pm-10pm

ABOUT ROCHESTER MILLS BEER CO. & PRODUCTION BREWERY:

Rochester Mills Beer Co., celebrating 20 years of independent craft brewing has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full-service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands packaged for distribution, began as a startup brewery in Auburn Hills, MI in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their core brands, which include Milkshake Stout™, Juice Bigalow – Hop Gigolo NEIPA, Rochester Red Ale, Pine Knob Pilsner and rotating seasonal offerings, can be found flowing from more than 1000 taps at bars and restaurants across Michigan, and Northern Ohio. More information can be found on their website at: www.beercos.com.

For media inquiries, please contact David Youngman at (248) 797-6012.

For retailers looking to carry Rochester Mills brands contact Eric Briggeman at (586) 995-4455.

Rochester Mills Beer Co. is a proud member of the Michigan Brewers Guild (www.michiganbrewersguild.org).