September 1, 2015
Media Contact: David Youngman
Downtown Rochester to Celebrate Oktoberfest 2015
Rochester Mills Beer Co’s Annual Autumn Festival Returns September 24-26
(ROCHESTER, Mich) – It’s time again to grab your lederhosen and head for the Mills. Following the time-honored Bavarian tradition that started 200 years ago in Munich, Germany, the Rochester Mills Beer Company invites you to partake in its annual Oktoberfest festivities, September 24-26 – and you needn’t be German or travel halfway around the world to do so. This family-friendly celebration features German-style cuisine and plenty of beer under a huge outdoor tent. Come join a few thousand of your closest friends, family and neighbors who annually turnout to enjoy the live music, dancing and children’s activities taking place behind the brewery during the festivities.
The weekend kicks off early, Thursday, Sept. 24 with a Ceremonial tapping of Rochester Mills Oktoberfest Seasonal Celebration Lager inside the brewpub at 7pm.
Friday and Saturday join the thousands of visitors who annually attend to enjoy the live Oompa and polka music, Bavarian dancing and children’s activities taking place behind the brewery’s Downtown Rochester location. The Autumn extravaganza also includes carnival games, moonwalks, pony rides, petting zoo, clowns, as well as balloon and tattoo artists for the kids. Those young at heart can participate in the ever-popular harvest challenges including sauerkraut-eating, brat-eating or stein hoisting competitions. The festival tent is open from 5pm to Midnight on Friday and 1pm to Midnight on Saturday. Admission is only $5 for adults and is good for both days; children 18 and under get in free (with a paid adult). A portion of the proceeds from the event benefit the Make-A-Wish Foundation of Michigan, Friends of Jacob and the YMCA North Oakland County Waves swim club who volunteer during the event.
“We celebrated our seventeenth anniversary earlier this year and over the years we’ve made our Oktoberfest one of the biggest in Michigan.” said Stewart McWilliams, Rochester Mills Beer Co. Director of Operations. “This year’s batch of Oktoberfest Celebration Lager is already available on tap at bars and restaurants and available in cans across the state and is proving to be more popular than ever.”
Head Brewer Forrest Knapp has prepared fresh batches of Rochester Mills Water Street Wheat (German-style HefeWeizen), Lazy Daze Lite (Michigan-style light beer) and this year’s Oktoberfest Celebration Lager (German-style lager) for sale in the beer tent outside.
The brewpub will operate under regular hours and offer a full menu and selection of beers on tap during the event. Free entertainment inside the brewery features live performances by Planet of Fun on both Friday and Saturday, starting at 10pm.
For more information, call 248-650-5080 or log onto www.beercos.com.
September 24th – 26th 2015
Thursday (September 24) – Ceremonial Tapping of the first keg with Mayor 7-10pm
Friday (September 25) – Festival 5pm – Midnight, – Live Band Performance 10pm-2am
Saturday (September 26) – Festival 1pm – Midnight, – Live Band Performance 10pm-2am
Rochester Mills Beer Co.
400 Water Street Rochester, Michigan 48307
$5 adults at the tent; children 18 and under get in free (with a paid adult).
Must be 21 years old or older and have a valid ID to obtain a hand stamp to purchase alcohol.
ABOUT ROCHESTER MILLS BEER CO. & PRODUCTION BREWERY:
Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. The Rochester Mills Production Brewery, brewers of Rochester Mills Beer Co. brands for distribution, began as a startup brewery in Auburn Hills, MI in 2012, quickly becoming one of the top craft beer producers in the state. Their Lagers and Ales packaged in 16oz. aluminum cans are currently featured in grocery stores as well as independent and franchise convenient stores, and specialty beverage merchants statewide. Additionally, their five core brands, which include Milkshake Stout™, Pine Knob Pilsner, Lazy Daze Amber Lager, Cornerstone IPA, and Rochester Red Ale, along with four rotating seasonal offerings that now include Newton’s ALEchemy, Tongue Tied Cherry Sasion, Oktoberfest Celebration Lager and Snow Dazed Winter Ale, can be found flowing from thousands of taps at bars and restaurants across Michigan, North West Ohio and parts of Florida. More information can be found on their website at: www.beercos.com
ABOUT ROCHESTER MILLS OKTOBERFEST CELEBRATION LAGER:
Taste/Aroma: Malty, Sweet, Toasty, Smooth, Medium-bodied
Serving Temperature: Cool, 46-54°
Glassware: Pint or Nonic, Beer Mug, Stein (or Glass Boot)
Cheese Pairing Ideas: Emmental, Gruyère, Jalapeno Jack
Food Pairing Ideas: Mexican and other hearty dishes, spicy chicken, sausage and pork dishes (brats & sauerkraut)
ABOUT MAKE-A-WISH FOUNDATION:
Since its inception in 1984, the Make-A-Wish Foundation of Michigan — a chapter of the Make-A-Wish Foundation of America — has brought joy into the lives of thousands of people in our Michigan community through its important wish-granting mission. The Foundation has granted more than 6,000 wishes in its 27-year history. More than 80% of the Foundation’s expenditures are directly related to program services (wish granting). The Foundation has offices in Detroit, Ann Arbor and Grand Rapids. For more information, call 734.994.8620 or visit www.wishmich.org.
FRIENDS OF JACOB FOUNDATION:
The Friends of Jacob Foundation enriches the lives of families in Michigan affected by Autism Spectrum Disorders by providing financial assistance to families with children under the age of 18 to help with therapeutic interventions, socialization activities, support networks.
ABOUT NORTH OAKLAND WAVES (NOW) SWIM TEAM:
A family-friendly swim team based out of the North Oakland Family YMCA in Auburn Hills offering competitive swimming for all age groups. Instruction, technique, yardage, a positive work ethic, team building, and loads of fun is the NOW experience. NOW is a dual affiliated team, swimming both YMCA and USA meets. NOW offers a year round swim program. For more information visit www.teamunify.com.