Rochester Mills ended 2016 on a high note with the annual release of its 12 Days of Milkshake Stout brews that were featured at events hosted by 50 locations across Michigan. This was bolstered by the Holiday’s hottest #ISO / #FT package: the 12 Days of Milkshake Stout Holiday 12 Pack, featuring all 12 different Stouts from this year’s tap event. If you were lucky, you were able to grab one of the 5,000 boxes that hit the market in late November early December and proceeded to quickly SELL OUT (If you’re really lucky, you’ll find one under your tree). Thank you to everyone that came out and enjoyed the brews and picked up a box or two.
The year also saw new Seasonal brews offered on draft and in 4 packs of 16 oz. cans. Red Velvet Ale was a late year-end add that has been very well received. So much so, it’s availability has been extended into February of 2017 (think Happy Valentine’s Day). Oktoberfest Celebration Lager continued as the Brewery’s leading seasonal selection even though it’s only available for a small window. Tongue Tied Cherry Saison found it’s way into cans this year much to the delight of beach goers and campers across the State. The Summer Seasonal was also spotted on shelves at Meijer and many other better beer stores (How could you miss those cans?). And 2016 began with Newton’s ALEchemy Double IPA coming in at 8.8% abv. and 88 IBUs. Look for all these to return in some form or another in 2017.
The popularity of barrel aged beers surged in 2016 and Rochester Mills jumped on the bandwagon offering a limited edition variety four pack of beers from its Barrel Aged Series. Eurphorious (Brown Ale brewed with Maple Syrup),Righteous (Irish Style Red Ale), Splendiferous (Imperial Amber Ale), and Magnificent (Imperial Milk Stout) all made their triumphant debut.
Most of this was made possible by the addition of a labeler to our canning line. We were now able to produce smaller runs of specialty brewed beers and package them. Limited releases of Blueberry Pancake, Chocolate Cheesecake and Toasted Marshmallow Milkshake Stout were made available for short periods over the course of the year. However, many fans were left wanting more as these also SOLD OUT before the next Stout was released. We’ve addressed this issue and are planning to make more beer more often. You can look forward to a continuous supply of flavored Milkshake Stout in 2017. Plans are in place to release 6 different versions of Flavored Milkshake Stout (1 every other month) in 4 packs of 16 oz. cans. Expect old favorites to return as well as newly developed selections. Tasting and Purchasing events will be held at the Production Brewery’s Public Taproom to reveal which flavored Milkshake Stout will be available upon release (Follow us here or on Facebook for event date announcements).
Needless to say we were very happy with 2016 (beerwise) and are anxiously looking forward to a malty, hoppy New Year! Stay tuned, there’s more to come.