Last week we teased some “Big News” was coming regarding the 12 Days of Milkshake Stout on one of our Facebook pages (click here for a link if you want the latest and greatest).
Well, here it is… your 12 Days Update:
If you aren’t familiar, Rochester Mills introduced the 12 Days of Milkshake Stout back in 2014 to rave reviews. What started out as a crazy idea to take twelve different versions of our original Milkshake Stout brew to twelve different bars over twelve days seemed pretty audacious at the time, especially during the busy holiday season. Over the next few years, we increased the number of bars in the program, changed up the line up of beers, and last year we introduced a mixed 12-pack containing one of each variety. We produced 5,000 12 – packs that hit the market after Thanksgiving and sold out in less than 12 days.
For 2017 we have committed to making more for your pleasure. In fact, we are making more than twice as much as last year AND we have moved up the release date to the second week of November so that you can purchase early as holiday gifts for the craft beer lover on your shopping list or enjoy yourself throughout the season or both (strongly encouraged).
This year’s lineup contains 5 returning favorites, 1 throwback brew we haven’t made since the first year, and 6 brand new selections. Follow us online as we unveil more details regarding this year’s beers.
The draft program at select bars (to be announced) will return on December 1.